The Kenya Plastics Pact aims to create a circular economy for plastics in Kenya by bringing together stakeholders to tackle plastic pollution and promote the sustainable use of plastic. We have partnered with WWF-Kenya to create an Innovation Challenge that encourages existing companies using plastic packaging to innovate around their packaging in line with the recyclability design guidelines promoting circularity.

The main objective is to increase awareness, scale willingness, and ensure commitment towards the design guidelines for recyclability. #LetsBeClearChallenge will help businesses reduce their environmental impact and provide a platform to showcase their commitment to sustainability.

Overall, the Innovation Challenge is a crucial step towards achieving the Kenya Plastics Pact Roadmap towards 2030, notably Target 2, which aims to ensure 100% of plastic packaging is reusable and recyclable by 2030.

The challenge will focus on two areas:
I: Designing out coloured PET bottles and promoting clear PET bottles.
II: Designing out problematic additives in the HDPE Plastic packaging.

We officially invite you to submit your application for the challenge. Please read the attached Terms of Reference before applying.


The submission deadline is on the 21st of July, 2023, at 11:59 PM EAT.

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