his article is sponsored by Sustana Fiber.

When brand owners and packaging manufacturers visit Sustana Fiber and share their packaging sustainability goals, I ask them the same question: Can you give me an example of when sustainability drove a procurement decision in your organization? 

I say this to make a point: if organizations are serious about sustainability (Sustana Fiber included), procurement decision-making must occur through a sustainability lens.

These conversations — coupled with market data on factors such as consumer demand and supply chain challenges — make it clear there is a desire to incorporate recycled fiber into packaging. However, it’s also apparent this transformation will look different in each organization. 

For partners who have been active in the space, a deeper push into recycled fiber packaging will be a natural progression, a move they’ve been anticipating and ramping up to for years. As a result, these organizations are primed for circularity.

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