This article is sponsored by Eastman.
Procter & Gamble’s Herbal Essences hair care brand is built around its active botanicals and naturally derived ingredients. The brand values the sustainability of what’s inside its products — as well as the packaging on the outside. P&G’s Net Zero 2040 Climate Transition Action plan calls for a 50 percent reduction of virgin, fossil-based plastic used in packaging by 2030.
When Herbal Essences was planning the launch of its new sulfate-free bio:renew collection, its team turned to Eastman. The brand wanted to increase both the recycled content and recyclability of the collections’ bottles, while preserving the iconic Herbal Essences branding that is immediately recognizable to consumers.
We introduced them to our Eastman Renew materials, made with our molecular recycling technologies.