The Kenya Plastics Pact Roadmap shows a plan of outcomes and activities that are needed to meet the targets. It reflects the whole plastics value chain and what is needed to shift from a linear to a circular system. The Roadmap reflects a powerful voice for change and will guide and mobilize the industry to tackle plastic pollution by acting.

The Roadmap activities are based on Kenya’s context and the current situation in the country in terms of waste management, plastic pollution, the economy, the policy landscape, and available infrastructure.

Achieving the targets will bring huge benefits, however, no single organization or individual can do this alone. It requires a systemic shift, involving collective action by businesses from across the plastics value chain, the civil society, and the government.

Summary of the Roadmap Outcomes

Target 1

  1. Define a list of problematic or unnecessary plastic packaging and items and take measures to address them.
  2. Innovations and technical solutions identified for key problematic packs/formats.
  3. Link the list to existing legislations, and ban(s) and highlight the overlap.
  4. Engage citizens to adopt behaviours that support the elimination of problematic items.

Target 2

  1. Improved adoption of recyclable packaging.
  2. Improved adoption within retailers/brands of issues of reuse models.
  3. Increased business and citizen understanding of reuse and recycling.
  4. Improved understanding of policy environment relating to reuse and recycling of plastic packaging. (See T3)

Target 3

  1. A strategy developed and adopted for delivery of the target, (including end market development and unified reporting Recycling rates).
  2. Improved informal recycling sector value chain.
  3. Ensuring investment, infrastructure, innovation and end markets to meet Target 3.
  4. Increased participation in plastics recycling by citizens and businesses (at home and out of home).
  5. Improved policy engagement and policy environment to enhance recycling of plastic packaging.

Target 4

  1. Greater use of recycled plastics in the packaging (primary, secondary and tertiary) aided by improved specifications, Quality and grades.
  2. Increased understanding and awareness of benefits and measures to improve recycled content (Business and citizen audience) in plastic packaging.
  3. Improved policy engagement and policy environment for enhanced recycled content of plastic packaging.

Download the Roadmap

The Kenya Plastics Pact Roadmap (Version 1, published August 2022) was developed by and for Members and Supporters of the Pact with assistance from the Secretariat (Sustainable Inclusive Business – The Knowledge Center under the Kenya Private Sector Alliance (KEPSA), and approved by the Steering Committee.

The Kenya Plastics Pact Secretariat will prioritize and coordinate the implementation of the identified activities through the respective Working Groups.

The Kenya Plastics Pact Roadmap shows a plan of outcomes and activities that are needed to meet the targets. It reflects the whole plastics value chain and what is needed to shift from a linear to a circular system.

Download Here

Collective Action From Members

Members are called upon to:

  • Embed the Kenya Plastics Pact Roadmap and targets within their organizations.
  • Act toward the outcomes of the Roadmap.
  • Review the activities and timescales set out to ensure they align with their targets and policies.
  • This roadmap is intended to be a living document and will constantly evolve to fulfil its purpose, as policies, technological innovations, and research advance. Members to actively contribute to its evolvement.
  • Review packaging design to identify areas of improvement to increase recyclability, and reusability, to meet the Kenya Plastics Pact 2030 targets.
  • Engage in more consumer campaigns toward behaviour change in recycling and reuse through their corporate and brand channels.
  • Communicate within and outside of their supply chains about Kenya Plastics Pact’s vision.