Today’s economy is linear; we take, make, and waste. This extractive model is not sustainable for businesses, people, or the environment. It depletes finite resources, pollutes our environment, and contributes to global challenges such as climate change and biodiversity loss. 

We must shift our focus to a circular economy, with innovations and business models that design out waste, keep materials in use, and protect and restore our environment. The Kenya Plastics Pact provides a platform for business-led action and builds on the efforts to make packaging waste a thing of the past.